Who is VIVA Lifestyle PR?

VIVA Lifestyle PR is a boutique creative consulting firm specializing in integrated public relations, communications, marketing, and branding services for international clients in the travel, lifestyle and wellness sector. Born out of inspiration to forge meaningful connections, create impactful experiences and appreciate the beauty of this world, we partner with established dreamers, industry pioneers, passionate start-ups, emerging destinations and sustainable developments. As professional, forward-thinkers, we bring energy, focus and excitement to our work and we enjoy collaborating with visionaries who operate as we do, with heart, soul and integrity. We work as an integral part of our clients’ team establishing close, honest working relationships in order to become passionate ambassadors. We offer a personalized hands-on approach, principal to principal, with the support of a highly dedicated team. As a result, we are able to maximize communications channels, foster creative collaboration and capitalize on opportunities to ensure a client remains relevant not only now, but well into the future.

Vision, wanderlust, style, sophistication, culture, soul and a bit of moxie keeps VIVA Lifestyle PR flourishing!

Alison Sager

Founder, VIVA Lifestyle PR

With more than 14 years of experience leading public relations, strategic communications & marketing campaigns and brand strategy, Alison founded VIVA Lifestyle PR in 2016.

She previously worked with Massimo Ferragamo’s Castiglion del Bosco estate and Brunello di Montalcino vineyard in Tuscany guiding marketing, public relations and special events for the property. Subsequently, she joined Tihany Design as Director of Communications and then served as Client Services Director at Addison, working with top Fortune 500 companies, including one of the world’s largest private equity and advisory firms.

Prior to creating VIVA Lifestyle PR, Alison spent several years working with boutique luxury PR firms managing high-profile hospitality clients including Four Seasons Hotels & Resorts, Taj Hotels Palaces Resorts SafarisMinor HotelsMonte-Carlo SBM Hotels, PONANT, Baha MarHotel Verneuil and Palazzo Parigi.

Alison draws inspiration from her diverse experiences working and living in Italy and the U.S. She attended Smith College, where she was on the Dean’s list and Università degli Studi di Siena with a concentration in Political Science and International Relations. She is also a certified 500-hr RYT yoga teacher specializing in yoga, mindfulness, movement studies and contemplative practice.